Category: Business

Increase Your Product Sales By Running Business Marketing Campaign

Business

Mobile Business and Product Marketing plays an important role in managing and continuously increasing your Products sales and get profit. Companies make use of numerous techniques for implementing their marketing campaign like articles in newspaper, Email marketing and SMS Marketing as well as bill boards which consists of traditional marketing way. Product endorsement helps in increasing and boosting up your Business sales by text messaging.

As an entrepreneur, your ultimate goal behind running a Business is to achieve higher ROI (Return of Investment) from their Companies with attaining maximum Customer satisfaction. So, Business Promotion is a very mandatory and important step for creating awareness about your product features and specifications. Bulk Messaging (Group Text Messaging) helps in sending multiple Text messages to your worldwide clients and customers without any need of broadband connectivity.

DRPU Bulk SMS Software for Business product endorsement helps in sending both standard and promotional text messages to your globally scattered Business Contacts. DRPU Software helps in targeting your Business clients by sending them Promotional Messages directly to their Mobile phone. DRPU Bulk Messaging Application provides Delay Delivery feature that ensures reliable message Service by tackling Network Congestion. Software supports all GSM, Android, Windows and Blackberry phones to send Bulk Messages all around the world.

To achieve more success and revenue from your Business products, it is very important to endorse your products in various parts of the world. DRPU Bulk SMS Software helps in composing and sending text messages in English and Non-English characters to support various languages spoken in different parts of the world. This helps in targeting potential customers and clients in various countries to achieve business growth in very less time without any need of investing huge cost.

Features of Bulk SMS Software:-
1-Deliver text message from Mobiles connected with PC to multiple mobile users.
2-Provide services on GSM, Windows, Blackberry and Android Based Mobile Devices.
3-Provide Option to Add Contact numbers directly by importing Mobile numbers from Phonebook or from Excel File of your Computer.
4-Send both Standard as well as Personalized text messages to your Global users.
5-Unicode Character support for sending bulk messages in English and Non English characters.
6-Software eliminates Duplicate Number entries from your Message Sending List.
7-Stores sent text messages in a Folder for Future uses.
8-Resend Failed SMS to ensure reliable messaging service.

A Bpo Insider Addresses Risk Management In Business Outsourcing

Business

Business Process Outsourcing (BPO) can easily come off as a complex industry full of used car salesmen types. However, there is no doubt that American businesses are reaping the benefits associated with outsourcing. I had the opportunity to recently interview, Rohit Barman, consultant for 30 year old BPO service provider, DPS Technologies, who outlined some key outsourcing know-how’s for any business considering the offshore advantage.
Barman is the president of DPS America, and a 2nd generation BPO agent. His experience includes setting up a HIPAA compliant KPO- centric customer support facility for a Medicare Part D program catering to 70,000 beneficiaries, establishing a BPO-centric 24/7 medical emergency response service, and founding a NY based internet marketing solutions provider with an offshore facility in Kolkata, India.
Q: Describe the role of the “middle man” in business process outsourcing. What makes an executive at a BPO vendor fit this description?
A: A “middle man” is traditionally an outsourcing agent, usually lives in the United States, and is of the same ethnic background of the BPO vendor.

Q: Which BPO services do you recommend outsourcing? and which ones would you say no to?
A: It really depends on the country you are outsourcing to.
When it comes to IT software, internet marketing, and data entry work, India is clearly the offshore leader.
For customer support efficiencies (cell centers), the Philippines has pretty incredible results. Their spoken English skills are comparable, if not better than most Americans.
For hardware support, I would recommend China or Taiwan.
I would not recommend outsourcing art direction, writing/ editing, telemarketing, or any service that requires higher level familiarity with our local culture & communication.
Q: Fraud is an unfortunate side effect of any business, and the complexity of a BPO service certainly opens the door for various types of scams. Have you ever seen an outsourcing executive resort to a pricing scam like bait-and-switch, hidden fees, or false billing?
A: Being a 2nd generation BPO middle men, I have grown up in the outsourcing world. I’ve worked as a BPO vendor, BPO buyer, and a BPO middle man. In my experience, I have witnessed pricing scams, but I’ve actively stayed clear from affiliating myself with such businesses. BPO executives are no different than executives of US firms. You should not sign a deal, till you are comfortable with your research & analyzed your risk.
Q: Have you ever witnessed a BPO executive exaggerate what they can deliver in order to make a sale, or charge higher rates?
A: Of-course, the good news is that I’m familiar with global BPO rates & service standards, and utilize my familiarity to negotiate pricing.
Q: How can a company be on guard for these types of unethical practices, ensuring that the value they get from outsourcing is real? What can a BPO buyer do to ensure transparency, reliability, and data security in their deal with an offshore vendor?
A: Business should not underestimate the amount of research and background checks you have to do when selecting an outsourcing vendor, even if they were recommended to you. Some imperative research includes asking yourself…

Who is the middle man/ agent? – look up records for felony, fraud, and other potential misdemeanors in the United States. There are several BPO middle men in the United States who have settled law suits out of court, and have paid their way back into building a business reputation. Ignoring such an important red flag is no different than getting married to a heroin addict – your partnership is doomed.
Look up the BPO production facility to see how long they have been around? Ask for local references, and verify them.
Don’t fall victim to the “yes, we can do everything spiel. I’ve heard it a million times.

Q: Is it possible to settle on a performance scale that uses accepted methods?
A: Buyers should always set up a quality management system in-house. If you open this up to the BPO vendor, you risk being exposed to improper reporting. Conduct monthly reviews based on quantitative reasoning.
Q: While there are always a few of the proverbial “bad apples” in every industry, what has been your overall experience working with BPO companies?
A: A good outsourcing partnership could be a lifelong marriage. If trust & efficiency can be established within the first 6 months to a year, the BPO vendor & business buyer will experience significantly stronger ROI & customer service satisfaction.

How Globalization Of E-commerce Is Helpful For Business

Business

Electronic commerce, commonly known as e-commerce and e-comm., is the buying and selling of products or services over electronic system such as internet and other computer networks. E-commerce is commonly used for net banking, online shopping etc…

This paper examines how globalization of e-commerce is impacting business in general. With the increase of internet-based technologies, it has been the reason for recent stimulus globalization. In this Information Age, Internet commerce is a powerful tool in the economic growth of developing countries. While there are indications of ecommerce patronage among large firms in developing countries, there seems to be little and negligible use of the Internet for commerce among small and medium sized firms. E-commerce ensures better business in the SMEs and sustainable development of economics for developing countries.

E-commerce allows companies to increase their sales in domestic and foreign operations and the flexibility afforded by the technology also provides less costly opportunities to locate operations strategically. E-commerce not only reduces communication costs, but also increases flexibility in locating activities. Research point indicates that internet technology has led to an increase in international trade (Freund and Weinhold, 2002, 2004). This is the evidence of how it suggests profits from foreign operations have also increased in recent years (Hilsenrath, 2005). In the emerging global economy, e-commerce has increasingly become a necessary component of business strategy being a strong catalyst for economic development.
Integration of information and communications technology (ICT) in business has evolved the relationships within organizations and those between and among organizations and individuals. The controversial current social and economic trends are globalization and the widespread adoption of information and communication technologies (ICTs). Many argue that these two trends are closely associated, each driving the other forward, and both being driven by other common forces, such as trade liberalization, deregulation, migration, and the expansion of capitalism and democracy (c.f., Held et al., 1999). Pohjola (2002) argues that the twin forces of globalization and the ICT revolution are combining to create the so-called New Economy, marked by higher rates of economic and productivity growth.

“Technology is both driven by and a driver of globalization, as both forces continually reinforce one another” cited by (Bradley et al., 1993).Specifically, the use of ICT for ecommerce in business has enhanced productivity, encouraged greater customer participation, and enabled mass customization, besides reducing costs. Prior to development in the Internet and Web-based technologies, the distinctions between traditional markets and the global electronic marketplace-such as business capital size, among others-are gradually being narrowed down.

Together with the appropriate strategy and policy approach with e-commerce enables small and medium scale enterprises to compete with large capital-rich businesses. On another plane, developing countries are given increased access to the global marketplace, where they compete with and complement of the more developed economies. Most of the developing countries are already participating in e-commerce, either as sellers or buyers. However, to facilitate e-commerce growth in these countries based on globalization phenomenal, the relatively under-developed information infrastructure must be improved. Significantly, economic trend of the past decade is the growing use of the Internet for conducting business.

Want to Have a Restaurant Business With Little Capital

Business

When you want to open his own restaurant, often some doubt in your mind. One of the reasons you think the restaurant business that you will live require large capital and qualified experience.

With these doubts, the dream to get multiple benefits from the culinary business, a long time will be lost. Yet doubts like this are not always true. Because a lot of ways to have a restaurant, although with minimal capital.

Learn these tips so that you can have the restaurant business even minimal experience and minimal capital:
1. Determine the business model

The franchise business model, or often referred to as the franchise be an appropriate alternative for those with little capital and lack experience.

In the restaurant business, a franchise system has been proven to be able to realize many dreams are similar in Indonesia. You do not need to bother thinking about the business system as well as promotional activities, shopping raw materials, for all needs have been prepared tesebut franchise owner who is also known as the franchisor.

The main advantage of the restaurant franchise business model is the value of investments that are less than open his own restaurant business. Another advantage, you can join in existing business systems.

Make a cost comparison of many franchise restaurants that interest you. Pilihllah franchise that has a system that has worked well and proven to survive within two or three years, and has terms and low cost.

2. Looking for cheap capital

Who says having a culinary or restaurant businesses need big capital? You do not need to have ready-cash (money ready to use) in large quantities to start a business. Count carefully the financial needs to start a restaurant, and then look for cheap funds from the Loan (KTA).

For example, the cost of licensing a fast food restaurant franchise in Indonesia as well as a wide range of equipment is USD 60 million. You are an employee with an income of Rp 5 million per month and have monthly living expenses reached Rp 4 million. That is, you have a chance to save Rp 1 million per month to open the business.

With this scheme, you can collect a capital of USD 60 million within 60 months or 5 years. It does not include salary increases each year and THR bonus or you receive each year from the company.

If you get THR each year of Rp 5 million per year, of which about US $ 3 million set aside to add to your savings, then in one year you will have a savings of Rp 15 million (obtained from US $ 1 million over 12 months plus allowance THR Rp 3 million). That is, capital of USD 60 million can be obtained in just 4 years!
In order to speed up the collection of venture capital, you can use loans without collateral (KTA) from the bank. The loan you can pay each month from business profits.

After the loan is paid off, effort and your equipment are yours entirely. Furthermore you can find a loan KTA again to grow your business.

In contrast to regular loans, KTA is more flexible because it has a fixed rate and does not need to provide a guarantee (collateral) in any bank.

Business Brokerages How Do They Aid In Selling Your Business

Business

Advertising a business for sale in sunshine coast by the proprietor or via a business broker in sunshine coast on a business broker journal network does offer several clear benefits for you, the seller. Let us discuss the benefits of every approach.

How are business brokerages able to aid me in selling my business?

In the event of you not being comfortable handling the job of doing the sale yourself, a business broker in brisbane possibly will be worth the sum you will shell out. The businesses for sale sunshine coast must be approached with a great deal more formality compared to the sale of house. Making use of a broker provides you with an expert who is able to aid you in preparing your business for sale, finding a buyer who would be paying top dollar, and negotiating the particulars.

1.) Bearing the load: selling of your business does require a great deal of attention and time, two things which you possibly will not be able to keep while carrying on with the everyday operational necessities of having to run your business. Passing the selling, bargaining and closing accountabilities to a business broker is going to let you concentrate on your business.

2.) Discretion: when registering a business for vending by owner, the landlord discloses that his enterprises for sale, consequently having an effect on the association with the community and likely employees, buyers, suppliers and added associates. A high-quality business broker is able to promote a corporation for sale in a manner that shields the identity of the owner and successfully screen prospective buyers to make certain that theyre competent and serious on purchasing.

3.) Close more rapidly: with the business broker working around the clock on the sale, possibilities are that the deal is going to be completed a great deal sooner and for a greater price. To locate a business broker in your neighborhood, click find a broker.

4.) Consumer interaction: in the event of business brokerages selling businesses, the owners caught up are very infrequently able to have a word with would-be purchasers. Being able to have a word directly with somebody will provide you with an idea of whether he really wants the business and the way in which he could run it and thus stay in contact with your broker on a regular basis for keep yourself informed on all prospect-associated conversations.

Regardless of you selling your business by yourself or using business brokerages, promoting on the business broker journal network is able to help you collect the biggest number of profitable offers inside the shortest possible time, guaranteeing a win-win circumstance for you as well as your buyer.

what’s In A Name – Just Your Business Survival!

Business

What’s so important about how I sign my name?”

I get asked that question all of the time from my business consulting clients.

I tell them that a better question to ask me is this:

“Who cares about how I sign my name?”

The answer is a simple one.

NOBODY.

FINE PRINT: Except… your customers and clients, your creditors, your bank, your mortgage company, your landlord, the I.R.S… oh yes… and anyone else that wants to SUE YOU (and don’t forget ALL their lawyers!).

As in many areas of the law, the exception to the rule swallows up the rule!

What do I mean by this?

Well, let’s start with some basics. For instance, if you’ve already formed a corporation or limited liability company (LLC), you may think that you’re already protected from personal liability in the event of a lawsuit against your business.

In general, the rule is that a corporation or LLC, if formed correctly, and if all of the formalities required under the law of the State where the entity was formed are followed, does protect you from personal liability for business debts and lawsuits.

FINE PRINT: Except… when you choose to do business as an individual, and not as the corporation or LLC that you initially formed.

You see, whenever you sign documents like contracts, purchase orders, contractual agreements, leases, loans, mortgages, promissory notes, and most other legal documents involving your business, you need to make sure that you sign your name only in your business capacity.

You MUST avoid signing your name in your individual capacity.

And how do you do that? It’s pretty simple. You see, the format that you use to sign your name is the controlling factor.

In many cases, you as the business owner, sign your name without knowing how to properly sign your name to business documents. In fact, most business owners of corporations and LLC’s still sign legally binding agreements in their individual capacity…and not as the business.

SIGN AS AN AGENT OF YOUR BUSINESS

If you have formed a corporation or an LLC, you must remember to sign all contracts, agreements, invoices, etc… as an agent of the business.

For example… Many business owners haphazardly, or perhaps inadvertently, sign legal documents like the format shown in

EXAMPLE 1 below:

EXAMPLE 1

(signature)
————————
John Doe

“But what is the consequence of signing my name like in EXAMPLE 1 above to invoices, agreements, or documents?”

EXAMPLE 1 and the above signature format legally establishes that YOU have signed the contract, invoice, loan, or agreement as an individual.

And not as an agent on behalf of your business.

If you sign your name to agreements in the form depicted in EXAMPLE 1 above, YOU could very well be liable personally to meet all of the terms of the agreement.

And you likely don’t want to do this!

Why Simply out, because you’re therefore subjecting all of your business assets and personal assets as well to the risk of a lawsuit.

If you sign agreements as depicted in EXAMPLE 1 above, YOU will very likely be named personally, as well as your business, in any lawsuit filed against the business.

Remember then:

Signing your name like in EXAMPLE 1 above DOES NOT establish that you have signed the agreement as an agent on behalf of your business.

“Okay. So how should I sign my name to my invoices, contracts, leases, loans, or any other business agreements?

What simple step can I take to protect my business, and my personal assets as well?

SIGN DOCUMENTS ONLY AS AN AGENT OF YOUR BUSINESS

Make sure that you only sign legal documents, letters, memos, invoices, loans, leases, etc… as an agent of your business.

How must I sign my name to any legal document or agreement to show that I am signing only as an agent of my business?

Follow EXAMPLE 2 below:

EXAMPLE 2

ABC CORPORATION, INC.

(signature)
———————————–
BY: John Doe
President (Company Title)

If you sign your name on the dotted line following the exact format depicted in Example 2 above, you legally establish that you are only signing as an agent on behalf of the business…and not in your individual capacity.

But you MUST follow the Example 2 precisely.

CAVEAT: Another very important point on this topic.

AVOID SIGNING documents that state “PERSONAL GUARANTY” on them.

A Personal Guaranty is usually a separate legal document attached to the main agreement. You generally see a Personal Guaranty in a loan, mortgage, or lease. However, sometimes a Personal Guaranty can be established just by the way you sign the legal document, invoice, lease, or agreement.

How?

Simple. If the agreement merely has a signature line that has your individual name on it without any reference to your business name, you are signing the document as a Personal Guaranty. You are therefore personally liable for that agreement if you sign the agreement with such a signature line.

But, what do I do if I am being required to sign a Personal Guaranty, like for a business loan or commercial lease for example?

If a Personal Guaranty is required, you or your lawyer should negotiate a limited period of time (the shortest possible) that the Personal Guaranty will bind you as an individual.

Remember, if you formed a corporation or LLC in the first place, you did it to avoid personal liability and to protect your personal assets. Anyone who does business with your company should, and usually does, know this. So, be careful. Other possibilities can be negotiated too. Just do your best not to sign in your personal capacity by signing a Personal Guaranty.

It’s important to remember to only sign legal documents, invoices, and even letters as an agent of your business. (Follow the format found in EXAMPLE 2 above).

How else can I make sure that I am signing my name properly to all of my business documents?

Call your attorney to review all of your agreements, invoices, leases, and legal documents BEFORE you sign them. Your attorney will offer sound advice that protects YOU, your loved ones, and your business.

Now, let’s review.

What’s in a name?

Well… besides your business…

…it could be all of YOUR personal and family assets!

The best advicve especially in the midst of tough economic times or a Recession, is to have any document you sign first reviewed by your lawyer or business consultant.

Copyright (c) 2008. Miguel Mendez, Jr. All rights reserved.

Deciphering The Most Beneficial Home Business Ideas

Business

When you are thinking of home based business tips, exactly what are the things that come to your thoughts? We all know that it is comfortable to work in the comfort of your home, but do you visualize your self in a huge organization in about 10 or 20 years? This is something which a lot of people are trying to take into account and they’re not trying this out simply because they feel that you can’t be successful if you will create a home-based business. Before you decide to guess the future you will likely have, try to have a look at the different benefits that you can obtain if you will start out your house business today.
Earning while you’re staying at home is unquestionably one of the explanations why many individuals are considering home-based companies. They will favor this set up rather than going to the office and worrying your self all day.

With all the internet business concepts that you have got, you’ll be able to literally make money in the convenience of your home. You don’t have to go outside and operate in the place of work.

Most of you’ve got always desired to work at home and you’ll be able to expect that a home-based business could make this feasible. This will definitely assist in decreasing the stress in your workplace.

Numerous people actually wished to have flexible working hours and you’ll need to expect that home-based companies can help provide this. Are you already sick and tired of working from early morning until afternoon? You will surely have a flexible time if you’re going to operate in your home and start generating revenue.

You will have all the time in the world to work in your house. You can start out working for an hour or two or start late. You cannot do this if you’re working for a company simply because they actually a very rigid time frame that they’re always employing. Nevertheless, home-based companies will offer you the time versatility that you always desired.

The folks who considered online business concepts started out to realize that it is cheaper and more profitable to start out your firm at home. Generally, the operation expenses will not be included when you’re only working at house and you don’t have to spend a lot of money or borrow cash to build your business.

It is possible to also have the chance to expand your business with respect to the customers that you already have and the money that you are making. This is undoubtedly a great concept if you’d like to generate income with no need to spend a lot for a company. The income will not easily come to you when you begin the business, but if you understand what you are doing, it will certainly develop into something wonderful.

It is feasible to always check out the best home based business ideas because of their benefits. You are able to earn plenty of money even with no need to spend a lot for the operation costs or prepare a large capital. If you know what to do, you will definitely advantage from this.

Weaknesses And Strengths Of Owning A Family Business

Business

Family businesses have a different set of circumstances, then regular businesses, which they should be aware of.

This article will attempt to address some of the strengths and weaknesses of a family business, so that you can help to improve your family business, by addressing the weaknesses and optimizing your strengths.

First I will start off by addressing the 3 main weaknesses that come with owning a family business.

1) Less Concern over profits – Family businesses sometimes have a tendency to focus on things that don’t necessarily bring their company the most profits. They will often try to lower the price of their product, and raise their products quality, which will usually hurt the companies profits per sale.

Family businesses tend to have much lower profit margins that publicly owned companies. Studies have shown that the family businesses tend to have half the profit margins of publicly owned companies. This is partially do to the fact that public companies feel required to show growth, in earnings were as private businesses usually don’t feel as much of an obligation for increasing revenue.

2) Non-Financial Goals – Small business owners have the ability to pursue their own goals. These desires and goals may not always be in the companies best interest. Publicly owned companies on the other hand feel pressure from the share holders, and thus will be much less likely to do things that aren’t intended to help the company.

3) Nepotism – Family businesses sometimes feel an obligation to promote and hire family members, solely because of their relationship. The business owner(s) will often overlook people that are better suited for the job, in order to hire family members who may or may not be the best choices. This can wipe out a companies profits, and cause problems within the company.

Next, I will mention the strengths that family businesses have over public companies.

1) Greater Sacrifices – In family businesses, the members of the family are more likely to work extra hours, and get paid less, because they know that they are helping there company, and they are working to help their family. They will often not take dividends unless the company has a surplus cash flow.

2) Company Loyalty – There is less turnover in family businesses, specifically with management, this makes it much easier to keep employees for long periods of time. In non family businesses the managers of a company will often go to a competitors company, in order to get an increase in salary, or they may even set up their own company. If a family member does decide to quit the family business, it is very unlikely that they will go to work for a competitor.

3) Greater Employee Interest – Employees for family businesses are interested in improving the companies profits where as the employees of larger public companies, will often just work the 40-hour workweek, and then go home. Taking their salary with them. Family business employees on the other hand will try very hard to make sure that their company is successful, often putting in extra hours.

4) More Teamwork – Members of family businesses don’t have to try to figure out the motives of their fellow employees, they know that whatever the other employees want will usually be in their and the companies best interest. This makes communication, and teamwork much easier.

For any business it is essential that the company recognizes its weaknesses and deals with them, and that they also recognize their strengths, and try to utilize them for the biggest advantage. If you are the owner of a family business, you should figure out what your companies strengths and weakness are, and what you should do about them, to try to benefit the company the most.

Whats The Business Value Of Soa Show It With Kpis

Business

Whats the Business Value of SOA? Show It with KPIs

If youre in IT, youre being asked to add more business value than ever. In fact, todays CIOs are being asked to become drivers of the business while at the same time many are trying to replace old and inflexible infrastructures with modern and flexible ones, according to InformationWeeks Analytics 2009 Global CIO Survey. This report adds that across the globe CIOs are fighting the stubborn perception that IT in generaland CIOs and their teams in particularare cost centers rather than creators of value and accelerators of innovation. Does this sound familiar? Whether you already have an SOA in placeor youre just getting started with SOAit is essential to prove business benefits.

Today, measuring cost and revenue impact as well as other SOA metrics is vital to any leading organization. Measuring the value and tracking changes to these metrics are critical as your SOA grows and its portfolio expands. Recent surveys from Forrester Research show organizations are increasingly implementing SOA as a business enabler. Furthermore, recent Gartner research concluded that:

More than 60% of organizations said their SOA projects had a positive impact on their organizations ability to grow revenue; and

SOA projects generated positive returnstypically within 10 months
A proven way to demonstrate an SOAs business value is through Key Performance Indicators (KPIs). KPIs use a language your business colleagues understand: metrics. They give you the means to measure a return on your SOA investment and directly link SOA projects to real business improvements:

What KPIs you can use to start measuring SOA results

How leading organizationsAvnet, Coca-Cola Enterprises and France Telecommeasure how SOA contributes to business success

How Software AG can help you analyze and deliver on your SOA-based KPIs

Software AG, provides a complete solution for SOA Governance, CentraSite, that enables customers to manage their IT assets and measure their business value.

If youre looking for an introduction to SOA, please read our book, SOA Adoption for Dummies.

How Steeple Analysis Evaluates External Business Environment

Business

STEEPLE analysis considers various external factors that can influence business performance of a company. This tool is often used to identify those factors that can influence business or organization. There are seven areas that STEEPLE analysis takes into consideration.

Thus, STEEPLE analysis deals with political, economic, social, environmental, legal, ethical and technological factors that have both positive and negative impact on the company or entire industry.

Why is use of STEEPLE analysis recommended for businesses? This is a very good way of analyze and external environment in which the company is operating. Moreover, STEEPLE analysis can also offer suggestions on how to respond to challenges and solve problems, if any.

One of the most common mistakes in use of STEEPLE analysis is separate consideration of various factors. They are all interrelated and thus have to be analyzed in complex. Besides, one should come up with suggestions and answer the question What does it mean for my company? Response and counter actions are required.

Such factors can generally present strengths and weaknesses, threats and opportunities in various external environments every company is bound to operate in. This article will offer a short overview of the seven external factors that can influence business performance as well as focus on pros and cons of STEEPLE analysis.

Social factor often includes demographics, social and labor mobility, changes in lifestyle, balance of work and life, education and fashion, health and welfare, poverty levels, work security and living conditions, as well as income distribution. In other words, this is information related to social trends.

Technological factor studies new developments and discoveries, speed of technology transfer, use of energy, the impact of IT Technologies on business, Internet progress, spread of mobile technologies, average spend on IT etc. Every company should keep up with technological progress.

Economy is all important, especially for companies operating in the international market. This factor studies monetary policy, government spending, taxation issues, inflation, exchange rate, unemployment policy, general economic situation, customer expectations and purchasing power etc.

Environmental issues are very hot these days, as people came to understand they have to take proper care of nature. This factor addresses global warming, carbon emissions, climate change, environmental regulations and legislation, green agenda etc.

Politics is inseparable part of social processes. This factor studies political situation, results of elections and possible consequences for the business, governmental decisions on regulation of business relations etc. Very often political decisions are made to normalize economic situation in the country.

Every company is operating in a certain legislative system, and thus should comply with the applicable laws. Legal departments of companies must pay a special attention to corporate governance, and international trade regulations, legislation on competition and monopoly etc.

Ethical constituent is very important as well. Client confidentiality, business ethics and reputation are very important factors to consider.

Among key advantages of STEEPLE analysis are focus on external factors that influence company performance and ability to respond to certain challenges. Some business analysts claim that STEEPLE analysis only underlines something that is already known, and this viewpoint has also its supporters.